Rhen Bartlett
In 2023, real estate entrepreneur Rhen Bartlett enlisted my expertise to curate content and expand his presence across Instagram, TikTok, and YouTube. As our traction surged on these channels, my responsibilities expanded to include crafting and overseeing advertising campaigns across the platforms.
Type
Full-Time Employment
Skills
Video, Social Media, Photo, Marketing, Graphic Design,
Social Strategy
Our strategy was to produce organic content—usually with some type of educational messaging—for Rhen’s socials in order to showcase his expertise and personality while providing viewers with free immediate value. We produced a minimum of 5 short-form and 1 long-form videos per week with calls to action interlaced to encourage these viewers to sign up for Rhen’s paid training service.
Meanwhile paid ad campaigns were run alongside this strategy to cast a wider net for new leads and encourage action from leads already familiar with Rhen and his program.
