The Irby Group
In 2021, my journey with The Irby Group began as a content creator focused on enhancing their social media presence. However, as time progressed, so did my role within the company. Over the course of two transformative years, I transitioned into a multifaceted marketing position that encompassed a wide array of responsibilities.
Type
Full-Time Employment
Skills
Video, Photo, Social Media, Marketing, Graphic Design, Writing
Content. Content. Content.
During this period of growth, I took on the challenge of conceptualizing and producing television advertisements that effectively showcased the unique offerings of The Irby Group and its various sub-companies. This involved collaborating with creative teams, honing messaging strategies, and ensuring that each TV spot resonated with the intended audience.
One of the most rewarding aspects of my journey was overseeing the comprehensive social media marketing efforts for the nine distinct sub-companies under the Irby umbrella. This involved developing tailored strategies for each brand, engaging with followers, and leveraging analytics to optimize performance. From content creation to community management, I was deeply involved in every aspect of the social media landscape, driving growth and fostering meaningful connections with our audience.